HGTV Writes Development Deal With 'Mommyblogger'
Heather Armstrong Will Create Online, On-Air Programming
Mike Reynolds -- Multichannel News, 1/24/2010 12:02:00 AM
HGTV has signed "mommyblogger" Heather Armstrong of dooce.com, to an exclusive programming development deal.
Under the pact, Armstrong will work with HGTV's online and on-air production teams to create convergence programming for the network.
The network plans to unveil the details of Armstrong's HGTV platform in spring of 2010.She will continue to blog at dooce.com. Viewers and online users can get more information on HGTV.com/Heather, Facebook/HGTV.com, and via Twitter at HGTV.
"We are thrilled to have Heather join the HGTV family," said HGTV president Jim Samples in a statement. "Not only is she one of the world's best known bloggers and parenting writers, with a unique and hilarious voice, she's also a talented designer and photographer. She's clearly a great fit for us and our audience."
Armstrong will play a starring role in HGTV's social media-driven audience engagement initiatives, while continuing to blog at dooce.com.
"I am thrilled to be partnering with HGTV in the upcoming year and have been a huge fan of the network for many years," said Armstrong. "In fact, I spent the first three months of my second child's life watching every episode of Curb Appeal and Designed to Sell, and now if called upon I could stage a house within an inch of its life. I've been looking to grow my business beyond its online presence, and having been approached by other media brands before I can confidently say that that there is no better partner than HGTV to help me take this step."
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