Hope For Haiti's Total Now At $61 Million -- And Counting
Benefit Averages 24.1 Million; 83 Million Watch At Least Part Of Jan. 22 Telecast On 33 Networks
Mike Reynolds -- Multichannel News, 1/26/2010 8:30:28 AM
The tally from the cross-network Haitian relief telethon continues to grow.
Hope for Haiti Now: A Global Benefit for Earthquake Relief has now raised some $61 million in donations from the general public to date. That total, up from $57 million on a preliminary count, represents the most ever in donations via a public forum, according to MTVN officials.
From a Nielsen perspective, the Jan. 22 special averaged some 24.1 million viewers across the 33 participating networks. According to Nielsen data, more than 83 million viewers watched at least one minute of the telecast on ABC, CBS, NBC, FOX, CNN, BET, The CW, HBO, MTV, VH1, CMT, PBS, TNT, Showtime, AMC, CNBC, Comedy Central, Bravo, E! Entertainment, MSNBC, National Geographic Channel, Oxygen, G4, Centric, Current TV, Fuse, MLB Network, Epix, Palladia, SoapNet, Style, Discovery Health, Planet Green, CNN en Español, HBO Latino, Logo, MTV2, MTV Tr3s, MTV Hits, VH1 Classic and VH1 Soul.
Across the Web and mobile, Hope for Haiti Now attracted 1.9 million video streams during the live broadcast. Between the live broadcast and replays of the performances available on MTV.com and other sites, Hope for Haiti Now attracted 5.8 million total streams throughout the weekend, including more than 150,000 mobile streams. The Hope for Haiti Now iPhone app, which allowed for live streaming of the broadcast, has been downloaded more than 100,000 times. Streaming data was compiled using data provided by Omniture, Akamai, as well as sites and mobile carriers that streamed Hope for Haiti Now.
The benefit was also the most Tweeted topic of the weekend, according to social media monitoring firm Collective Intellect. The "Hope for Haiti Now" Twitter Tracker, built by Stamen Design for MTV.com and hopeforhaitinow.org, recorded more than 1 million Tweets around the event on Friday evening alone.
The donation organization will continue accepting donations for six months via online: www.hopeforhaitinow.org ; phone: 877-99-HAITI; Text: Text "GIVE" to 50555; and mail: Hope For Haiti Now Fund, Entertainment Industry Foundation, 1201 West 5th Street, Suite T-700, Los Angeles, CA 90017
"Hope for Haiti Now" benefits Oxfam America, Partners in Health, the Red Cross, UNICEF, United Nations World Food Programme, Yele Haiti Foundation, and the Clinton Bush Haiti Foundation. Proceeds from Hope for Haiti Now will be split among each organization's individual funds for Haiti earthquake relief. With the exception of the Clinton Bush Haiti Fund, each partner organization was selected for its history of operation and collaboration within the nongovernmental organization community in Haiti.
Hope for Haiti Now show was led by Wyclef Jean in New York City, George Clooney in Los Angeles, and CNN's Anderson Cooper reporting from Haiti, and featured performances by Wyclef Jean, Madonna, Bruce Springsteen, Jennifer Hudson, Mary J. Blige, Shakira, and Sting in New York City; Alicia Keys, Christina Aguilera, Dave Matthews, John Legend, Justin Timberlake, Stevie Wonder, Taylor Swift, Emeline Michel and a group performance by Keith Urban, Kid Rock, and Sheryl Crow in Los Angeles; and Beyoncé, Coldplay, and a group performance by Bono, The Edge, Jay-Z, and Rihanna in London.
The telecast also featured appearances by President Bill Clinton, Ben Stiller, Brad Pitt, Chris Rock, Clint Eastwood, Denzel Washington, Halle Berry, Jon Stewart, Julia Roberts, Leonardo DiCaprio, Matt Damon, Meryl Streep, Morgan Freeman, Nicole Kidman, Robert Pattinson, Samuel L. Jackson, Tom Hanks, and Muhammad Ali.
More than 100 of the biggest names in film, television, and music also supported the initiative by answering phones and taking donations.
No related content found.
VIEW ALL GALLERIES
