TWC Oceanic Users Play Games For Nearly Two Hours Daily
TAG Games-on-Demand Channel Beats Major Linear TV Networks In Viewing Averages
By Todd Spangler -- Multichannel News, 1/27/2010 5:57:52 PM
Time Warner Cable Oceanic customers in Hawaii really dig playing games on TV -- an average of 116.5 minutes per day over the course of 2009, according to TAG Networks, which provides the games-on-demand channel to the operator.
The average time spent on the TAG games channel beat 43 linear cable channels including CNN, Disney Channel, USA Network, Discovery Channel, Lifetime, TNT, AMC and Nickelodeon, according to set-top box data measured by TNS Media (now called Kantar Media).
"The data confirms what we've been seeing in the field -- our subscribers are very happy with TAG and its games programming," Alan Pollock, Time Warner Cable Oceanic vice president of marketing, said in a statement. "It has been proven to become a popular addition to our interactive services."
TWC Oceanic launched the TAG games-on-demand channel in October 2008, offered through ActiveVideo Networks' interactive TV system. The division provides service to nearly 350,000 households, schools and businesses in Hawaii.
"The numbers are certainly impressive when compared with passive linear TV channel viewing," said Mitch Oscar, executive vice president of televisual applications at MPG. "But more compelling is the fact that TAG is interactive and has the ability through Acxiom data matching to deliver commercials to targeted players that are already engaged with its gaming content."
The TAG ad-supported channel, which is available to all Time Warner Cable Oceanic digital cable subscribers, offers a variety of casual games, including Bejeweled 2, Tetris, Diner Dash, Barney, Texas Hold 'Em, Sudoku and checkers. The channel also offers community features, including high scores and multiplayer games across households.
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