RCN Promo Gives 36 Winners Free Cable For A Year

Operator Values Sweepstakes At $19,500

Todd Spangler -- Multichannel News, 1/29/2010 4:22:51 PM

RCN has given 36 consumers across its service areas free cable TV service for one year, as part of its "Colossal Cable Giveaway" sweepstakes valued at total of $19,500.
The promotion ran in all RCN markets for six weeks, from Oct. 1 through Nov. 12, 2009. No purchase was necessary to enter and winners were selected in a random drawing from eligible entries.
"RCN's Colossal Cable Giveaway was created to help lighten the financial load for families," said Tony Ontiveros, vice president and general manager of RCN New York.
RCN's primary service areas include Washington, D.C., Philadelphia, Lehigh Valley, Pa., New York City, Boston and Chicago. The company had 367,000 video customers as of Sept. 30, 2009.