'America's Best Dance Crew' Has Legs In Fifth-Season Debut
MTV Show Draws 2.4 Million Watchers, Scores 22% Gain Among 12-34 Set
Mike Reynolds -- Multichannel News, 1/30/2010 1:20:00 AM
The fifth-season premiere of America's Best Dance Crew Thursday night came out hoofing with the Nielsens.
MTV notched a 2.2 rating among its target demo of persons 12 to 34, marking a 22% gain against its fourth-season premiere (a 1.8 rating) against that group and a 10% uptick against its third-season bow (2.0) in January 2009, according to Nielsen data. Moreover, the Jan 28 telecast was the shows tops with the demo since its third season finale last March.
All told, 2.4 million tuned in America's Best Dance Crew.
As for Taking the Stage, the series' sophomore opener delivered 1.2 million watchers and a 1.2 in the demo, 50% higher than the show's premiere on March 19, 2009.
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