Mega TV, WRNN Sign Affiliation Deal

Multicast Arrangement Would Cover New York Market

by Laura Martinez -- Multichannel News, 2/4/2010 6:23:06 PM

Mega TV, the SBS-owned television network, has secured carriage in the New York City market via Kingston, N.Y., station WRNN.


The agreement, terms of which were not disclosed, follows Mega TV's debut earlier this year on small stations in four markets: it launched on KM Communications' WOCK in Chicago, Right Hook Media's KODF in Dallas, Cocola Broadcasting's KSDI Fresno and Local HDTV's KLPS Palm Springs.

With these rollouts, Mega TV is now available in 11 markets, reaching over 6.5 million households in the U.S. and Puerto Rico and a coverage of an estimated 30% of Hispanic households. Mega TV officials told Multichannel News that a verbal agreement has been formalized with a Houston station and an announcement should be made soon.

During a virtual press conference held Jan. 11, Mega TV executive vice president Cynthia Hudson hailed the network's programming and anticipated more in-house productions by leveraging the radio talent and producers from its Mega radio property.