Nick, BET To Join Obama Obesity Task Force
Viacom Nets To Devote On-air ResourcesTo First Lady Michelle Obama's 'Let's Move' Campaign
by R. Thomas Umstead -- Multichannel News, 2/9/2010 2:15:16 PM
Nickelodeon and BET will support First Lady Michelle Obama's childhood obesity campaign with on-air resources targeted to kids and parents, the networks said Tuesday.
Nickelodeon will offer kid and family-targeted PSAs featuring the First Lady, and special programming events on its channels and websites to Obama's nationwide Let's Move campaign to solve the problem of childhood obesity.
"Nickelodeon is honored to work together with the First Lady and to be part of the Let's Move campaign to stop the rise of childhood obesity," Nickelodeon president Cyma Zarghami Zarghami said. "This is an issue we have been addressing for many years and we are pleased to offer our resources and research expertise about kids and families."
In support of the campaign, BET Networks will continue to provide special programming related to the obesity issue such as its Heart Of The City: Dying To Eat In Jacskon special, as well as special 106 & Park episodes focused on fitness, health and wellness, according to BET president Debra Lee. Also, the network's late night series The Mo'Nique Show will continue to dedicate shows to the topic. Actress/comedian Mo'Nique has also created a PSA for the Let's Move campaign.
"BET Networks is honored to work with the First Lady and to be a part of the Let's Move campaign addressing the issue of childhood obesity across the nation," said Lee. "The mission of the Let's Move campaign fits squarely within our corporate responsibility priorities and augments the work we have been doing for many years through the BET Foundation around the issue of health education and promoting healthy lifestyles."
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