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MTV's 'America's Best Dance Crew' Goes Gaga Among Young Demos

Series Ranks As Cable's Best On March 4 With 12-34 Set

Mike Reynolds -- Multichannel News, 3/6/2010 1:05:00 AM

Randy Jackson Presents America's Best Dance Crew hoofed its way to cable's top spot in key young demos Thursday night.
ABDC counted 2.2 million watchers on average March 4, according to Nielsen data. The show posted a 2.2 rating against person 12 to 34 and a 2.8 among females 12 to 34, the medium's best performance on Thursday night, said MTV officials.
The installment of ABDC, which featured the remaining crews infusing the music and fashion of Lady Gaga into their routines, racked up gains over the previous week of
ABDC posted strong week to week gains 38% among persons 12 to 34, 33% among females 12 to 34 and 19% with total viewers.

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