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Truth Be Told: TruTV To Hold Upfront April 27

Network Separates Itself From TNT, TBS Presentations

Mike Reynolds -- Multichannel News, 3/5/2010 12:02:00 AM

TruTV has set its 2010 upfront presentation to advertisers for April 27 in Manhattan.
The event, the location of which has not yet been specified, will include a look at the network's new and returning fare, and feature a performance by Kid Rock.
Previously, truTV's upfront presentation was part of a larger event involving sister networks TNT and TBS, which are scheduled for May 19.
"We look forward to sharing with advertisers how TruTV has evolved into a major destination for younger audiences," said David Levy, president of sales, distribution and sports, Turner Broadcasting System, in a statement. "TruTV's upfront will also immerse our clients in an event that highlights the network's unique culture."

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