'Bad Girls Club' Episode Sets Oxygen Viewership Record

Reunion Special draws 2.6 Million Viewers

by R. Thomas Umstead -- Multichannel News, 3/17/2010 11:23:39 PM

Bad Girls continue to be very good for Oxygen's ratings fortunes.
The female-targeted network's March 16 Bad Girls Club reunion special set a network viewership record, averaging 2.6 million total viewers. The show also set records among several key demos including women 18-49 (1.3 million), adults 18-49 (1.7 million), women 18-34 (1.0 million ), adults 18-34 (1.2 million) and adults 25-54 (1.1 million.)
Additionally, the show outperformed every program in the 8 p.m. to 11 p.m. primetime period among women 18-34 except for Fox's  American Idol and ABC's Lost.

Following Bad Girls Club, the network's new dating competition series Love Games: Bad Girls Need Love Too also set a network record for the most watched network series premiere, drawing 1.5 million viewers in the 11 p.m. time slot. The show also broke premiere series records in several demos including women 18-49 (624,000), adults 18-49 (800,000), women 18-34 (472,000) and adults18-34 (604,000).