Preschool Network Sprout Gets Grubby With 'Dirtgirlworld'
Australian Import Melds, Live Action, Animation, Photos, Illustration
MCN Staff -- Multichannel News, 3/22/2010 11:36:12 AM
Sprout will celebrate Earth Day by introducing dirtgirlworld, an Australian import that combines live action, animation, photomontage and illustration - plus catchy songs -- in a series that introduces preschoolers to the joys of outdoor play and sustainable green living.
The preschoolers' channel will debut dirtgirlworld with a three-hour marathon, noon to 3 p.m. ET, on April 22. Thereafter, the 11-minute episodes will air every day on Sprout at 4:50 p.m. ET. Sprout gets 52 episodes in the deal with DHX Media's Decode Enterprises. Games, crafts and environmentally-friends tips for parents of preschoolers will be on SproutOnline.com.
Writer/producer Cate McQuillen and composer/writer Hewey Eustace developed the series from their home near the "rainbow country" of northern New South Wales in Australia. The music-centric show takes the audience to a world where the real and unreal collide. dirtgirlworld shares an environmental message, explores the natural world and invites the audience to "go get grubby" with dirtgirl, a gumboot-wearing girl who grows awesome tomatoes, knows clouds' names and drives a big orange tractor.
Helping dirtgirl are her best friend, scrapboy, a cowpunk who is a whiz with junk; grubby, with her grub's eye view; ken the weevil, a super stunt star with an inferiority complex; roger the rooster and the chicks; hayman the monosyllabic scarecrow; and the green thumbs - real kids shown in real gardens digging in and having fun.
"Bringing dirtgirlworld to the U.S. is just amazing for us," McQuillen said in a statement. "We know that Sprout cares about kids and we wanted a home for dirtgirlworld that cared about kids. We can't think of anywhere better for us to be."
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