Younger Viewers Watching More TV On The Web
Retrevo Study Says Nearly One-Quarter Of People Under 25 Watch Most Of Their TV Content Online
by R. Thomas Umstead -- Multichannel News, 4/12/2010 3:49:07 PM
Nearly a quarter of all young adults are viewing more television content online, according to a new study by electronics shopping and review/research company Retrevo.
According to a Retrevo "Pulse Report" of over 1,000 people regarding
their TV viewing habits, 23% of people under the age of 25 watch most of their television content online compared with just 8% of people over the age of 25 watching most of their TV shows via the web.
The report also found that men are more likely to view TV on the web than women: 17% of men watch all of their TV content online, while just 9% of women sit in front of their PC's to watch TV shows.
When asked what it would take to convert to the web for all of their TV viewing, 20% of respondents said more high-definition web content, followed by content from premium networks like HBO (19%) and live sports programming (15%).
More than half (57%) of respondents said they were happy with their cable or satellite service, with only 26% reporting that they have either cancelled or are considering cancelling their service.
An additional 15% of people surveyed said that higher cable and satellite prices would drive then to watch all of their TV shows online, according to the study.
"While the data presented is not enough to send the cable and satellite industry packing, it does suggest that online TV viewership is on the rise, and people are tired of high-priced programming," said Andrew Eisner, Retrevo's director of community and content in a prepared statement. "Although younger generations and mostly males are embracing online shows, with the advent of Internet-capable TVs and the dissatisfaction with satellite and cable service -- at least with the hefty monthly bills -- we will likely see increasing attraction toward online offerings in the years to come."
-
If there were more female-friendly shows on the Internet, more females would probably watch. Until then, the bulk of web series appear to present women as s*x-bots and bimbos (if presenting women at all...); or the stories are centered around adolescent males farting, belching, and trying to get laid.
Adela Rogers - 5/18/2010 2:08:49 PM EDT -
Young people's viewing habits are changing not only how entertainment is consumed, but also how all types of products are marketed... if someone doesn't have cable but all you're buying is TV time, does your ad even exist??
A great event on how to market to GenY is happening in NY in May -- check it out: budurl.com/CarolynisGenY
C Demisch - 4/14/2010 9:55:05 AM EDT
No related content found.
VIEW ALL GALLERIES
