Disney Channel's Handy Manny Dons Milk Mustache For Ad Campaign
First Animated Character To Appear In Ongoing Initiative
Mike Reynolds -- Multichannel News, 6/7/2010 1:23:42 PM
Handy Manny is sporting a mustache -- made out of leche.
The star of Disney Channel's preschooler show will become the company's first animated character to appear in the long-running Got Milk? campaign, with an English version of the print ad appearing in parenting titles like Disney FamilyFun, starting June 8. The creative will also be found in People.
Come fall, a Spanish-language version of the ad will debut in conjunction with "Hispanic Heritage Month."
Through a national ad campaign and a Disney Media Sales and Marketing solution across Disney Channel, Disney Online, Disney FamilyFun and Disney En Familia, Disney and Handy Manny aspire to give moms the inspiration they need to enhance family time with tips, healthy living ideas and family activities.
Visit whymilk.com to check out Handy Manny's milk mustache ad in English and eligeleche.com to check out the Spanish version of the ad.
Featuring the voice of Wilmer Valderrama, Manny Garcia is a helpful, determined young man who, with the assistance of his eclectic set of talking tools, is the town's expert when it comes to repairing all that's not working. In addition to imparting life lessons about working together, communication and setting goals, the series, which currently airs in 157 countries in 30 languages, also teaches viewers Spanish words and phrases and exposes them to aspects of Latin culture.
Guest stars on the series have included: Jane Lynch, Dale Earnhardt Jr., Donny Osmond, Henry Winkler, Marion Ross, Sandra Oh, Fred Willard, Giada De Laurentiis, Rosario Dawson, Lance Bass, Jim Belushi, Kathie Lee Gifford, Paul Sorvino and Penn Jillette.
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