Disney Channel's 'Camp Rock' Sequel Ranks As Cable's Top Telepic In 2010

Lovata, Jonas Brothers-Vehicle, 'The Final Jam,' Draws 8 Million Viewers, More Than 3 Million Tweens, Kids 6-11

Mike Reynolds -- Multichannel News, 9/5/2010 10:04:17 AM

Disney Channel started Labor Day weekend off on a high Nielsen note, notching its top telecast of 2010 and cable's top movie performance of the year with the debut of Camp Rock 2: The Final Jam.
The telepic, starring the network's Sonny With a Chance star Demi Lovato and musical/acting group the Jonas Brothers, averaged 8 million viewers on Sept. 3, according to Nielsen fast nationals data. Included in that total were 3.1 million kids 6 to 11 (12.8 rating) and 3.2 million tweens 9 to 14 (13.0 rating).
The telepic's tally is sure to increase, though, with encore airings scheduled on Sept. 4-6 at 8 p.m.
In the meantime, some of Camp Rock 2's other Friday Nielsen highlights:
*The telefilm ranked as TV's No. 1 Labor Bay weekend telecast among the aforementioned kids demo groups, according to Disney Channel officials;
* In addition to being the network's top performer of 2010 to date, the original movie was TV's No. 1 scripted Friday telecast since the 8.4 million drawn by CBS's Numbers on March 12; and
* The movie pushed Disney Channel to the head of all TV from 8 p.m. to 10 p.m., beating its closest broadcast competitor, ABC, by 95% in total viewers, and surpassing Nickelodeon by 539% among kids 6 to 11 (3.1 million, versus 485,000) and  by 644% among tweens (3.2 million to 430,000), according to Disney Channel officials.