Verizon Takes Cinemax To Go
Telco First to Offer 700-Plus Hours Online from HBO Sister Channel
By Todd Spangler -- Multichannel News, 9/9/2010 1:15:35 PM
Verizon FiOS TV customers that subscribe to Cinemax now have access to MaxGo.com, the "TV Everywhere" portal for HBO's sister channel with more than 700 hours of programming per month.
But don't worry, mom and dad, parental controls are included to limit access to the adult-oriented "Max After Dark" series.
This past February, Verizon was the first affiliate to launch HBO Go, the TV Everywhere service for HBO's flagship service.
FiOS TV is again first with Max Go, which will support Verizon subaccounts to enable access by multiple users from the same household. Users are able to customize their experience through multiple browsing and viewing options, and can restrict content using parental controls.
As with HBO Go, Max Go offers unlimited online access to Cinemax programming anytime from anywhere in the U.S. -- over any provider's broadband connection -- for no additional charge beyond the TV subscription. FiOS TV subscribers can log in to watch Cinemax movies and the Max After Dark soft-core adult programming at www.verizon.com/fiostvonline and www.maxgo.com.
"With the addition of Max Go, Verizon FiOS subscribers will be the first to enjoy the full suite of Cinemax offerings," Shelley Brindle, HBO senior vice president of domestic network distribution, said in a statement. "Whether watching the linear channels, searching Cinemax on Demand or now clicking through Max Go, the programming is available the way the consumer desires to access it."
Shawn Strickland, Verizon vice president of consumer strategy and planning, commented, "Verizon's FiOS customers are getting even more value from their Cinemax subscription with Max Go, which allows them to access programming at any time, from any location."
To promote the launch, Verizon and HBO will feature demos of Max Go and HBO Go at the New York Jets' Sept. 13 home opener at the New Meadowlands Stadium. The event will include demos in the Verizon Studio at the stadium, as well as special premium giveaways, dance crew performances and contests.
In addition to HBO content, Verizon's TV Everywhere service includes programming from Epix and Turner Broadcasting System.
Among other TV providers, Comcast offers the Fancast Xfinity TV service to subscribers but unlike Verizon, Comcast provides access only through its own Web properties instead of via programmers' sites.
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