NBCU Drops Out Of Google's TV Ads Service
Programmer Ends Participation in Internet-Based Advertising System
Todd Spangler -- Multichannel News, 10/13/2010 5:10:50 PM
NBC Universal is no longer selling any advertising for its cable networks through Google's TV Ads service, ending a two-year partnership with the Internet giant.
The companies originally announced their revenue-sharing agreement in September 2008, marking Google's first ad-brokering deal for TV networks. In what the companies had characterized as a test, Google had the rights to sell an unspecified amount of national advertising inventory on Syfy, Oxygen, MSNBC, CNBC, Sleuth and Chiller.
"We're not currently contributing inventory into the Google marketplace, but we continue to work with Google on multiple projects involving advanced advertising," NBCU spokeswoman Liz Fischer said in a statement.
Mark Piesanen, director of strategic partner development for Google TV Ads, said in a statement: "While we are no longer offering NBC Universal inventory through Google TV Ads, NBC Universal continues to be a great partner to Google. Both NBC and Google are committed to bringing more relevance to TV viewership and advertising. CNBC is an important partner in the launch of Google TV and we are working together on research studies."
Last week, Google -- as part of announcing other content partners for its Web-centric Google TV platform -- announced that CNBC would create an application called CNBC Real-Time to track stocks and news feeds designed to be a companion to the linear CNBC channel.
The end of NBCU's ad-brokering relationship with Google was reported Wednesday by AdWeek.
Google still maintains relationships with Dish Network and DirecTV, as well as programmers. including Bloomberg Television, CBS College Sports, Hallmark Channel, History International, Ovation, GSN and Tennis Channel.
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