DirecTV To Raise Rates 4% In 2011
Satellite Operator to Initiate Price Hikes, New Fees In February
By Todd Spangler -- Multichannel News, 12/27/2010 9:39:21 AM
DirecTV -- citing higher programming costs -- will raise rates on most packages 4% effective February 2011 and also will increase pricing for some optional services.
"It's never an easy decision to raise prices. Unfortunately, the increasing costs we pay to carry the channels you see sometimes force us to adjust our prices," DirecTV said in a notice on its website about the increase. "For several years programming costs have steadily outpaced the average increase our customers have seen on their bills."
The operator said it will provide more information on the new prices in subscribers' January or February bills.
DirecTV claimed that, even with new pricing, its service "continues to be a better value than our competitors. While our prices have changed we have continued to invest in new programming and innovative services in order to provide you the best possible entertainment experience."
As of the end of September 2010, DirecTV had 18.9 million U.S. subscribers.
-
Citing programming cost increases is an insult to consumers like me who do want to pay for most of the junk they force upon me in their packages.
I don't want to pay for stuff I don't want or disagree with. It is time consumers demand choice, like a cafeteria plan—choose programs singly, beyond a base subscription.
Instead, now I get to pay even more for programming I don't want because they say their costs have increased to provide the crap they force me to buy. What's wrong with this picture?
Drew - 1/5/2011 1:30:19 AM EST -
Not sure how they can blame the $1 per receiver lease fee increase on programming cost???
AJ - 12/28/2010 9:33:29 AM EST -
Direct TV is already overpriced. Before the rate increase, I will be switching over to AT&T U-verse. Direct TV is not worth the extra money per month. The 1$ per month increase on the converter boxes is just robbery. They should be giving the boxes away when you sign up for service.
Terry Foreman - 12/27/2010 1:45:55 PM EST
No related content found.
VIEW ALL GALLERIES
