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WPP'S Sorrell Calls for Self-Regulation in Addressable Advertising

Ad Group Topper Wants Government To Stay Out Regarding Privacy Concerns As Technologies Improve

By Ben Grossman (Broadcasting & Cable) -- Multichannel News, 1/24/2011 5:16:00 PM

WPP Group chief executive Martin Sorrell on Monday claimed that as addressable advertising becomes more prevalent, it needs to remain up to the companies that implement the technologies to regulate themselves in terms of privacy issues.

"It has to be self-regulation, we musn't get into more regulation," he said during a keynote session at the NATPE conference in Miami.

And Sorrell lauded the importance of the emerging addressable advertising platforms, noting that his organization has "become a VC company" in terms of investing in companies in the space.

Read more at B&C here.

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