E! Rolls Out Best Grammy Red Carpet Ratings
Coverage Draws 2.9 Million Viewers
Mike Reynolds -- Multichannel News, 2/14/2011 3:39:29 PM
Lady Antebellum and Lady Gaga weren't the only winners at last night's Grammy Awards.
E!'s Live from the Red Carpet: The 2011 Grammy Awards scored the network's top Nielsen marks ever with the event.
Hosted by Ryan Seacrest and Giuliana Rancic, E!'s Feb. 13 coverage from 6 p.m. to 8 p.m. averaged a 2.11 household rating and 2.9 million total viewers, its best deliveries, according to Nielsen data. The number's also represented gains of 12% and 14%, respectively, over its red carpet coverage of the music industry's big event in 2010.
E! officials said its Live from the Red Carpet: The 2011 Grammy Awards' coverage was driven by record highs among a younger audience, posting its best ever performance among adults 18 to 34 (1.74) and women of that age (2.45) as it exceeded last year's performance by +20% with both measures.
As for the 53rd Annual Grammy Awards itself, CBS garnered 23.7 million viewers, according to Nielsen fast nationals, up 3% from the 2010 show. It marked the highest vieweship since 2000.
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