HRTS: Cable Chiefs -- Risk-Taking is Key to Cable's Future
Landgraf, Wachtel, others discuss the narrowing broadcast-cable divide
Andrea Domanick (Broadcasting & Cable) -- Multichannel News, 2/23/2011 8:26:00 PM
When it comes to the changing face of the cable network business, executives say that the broadcast-cable divide is narrowing as the market for cable grows increasingly crowded.
That was the takeaway from the Hollywood Radio & Television Society "Cable Summit 2011 Newsmaker Luncheon" held Wednesday at the Beverly Hilton in Beverly Hills, Calif.. The panel was moderated by Variety media columnist Brian Lowry.
"[The divide] is more philosophical than real at this point," said Jeff Wachtel, president, original programming for USA Network and co-head, original content for Universal Cable Productions. "I think the major difference had been reach, but now with a number of shows that argument has fallen by the wayside."
FX Networks President and General Manager John Landgraf agreed that the divide is overstated, but added that broadcast's place at the top of the network food chain is critical to all players in the television industry.
"I don't think the broadcasters are going away anytime soon. It's an ecosystem. You still need a top predator, someone who can aggregate the variety of programming that broadcast does," he said. "I think they're going to fix their model and turn themselves effectively into a hybrid of cable models with affiliates."
Showtime Networks Entertainment President David Nevins said that while his network's subscriber-based model inherently distinguishes it from both broadcast and ad-based cable networks, all are on the same page when it comes to raising the bar for programming.
Loretha Jones, president of original programming for BET Networks, learned that cable can't rest of its laurels, a lesson experienced firsthand. As the number of broadcast shows centered on African-American families retrenched, the cable network faced newfound pressure to provide its audience with scripted program and took a risk with its revival of The Game."We knew the audience was there and the demand was there. We had the impetus and that momentum was something we knew we would take advantage of," Jones said of show and BET's newfound success with scripted programming.
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