Discovery Hires Butler, Yu For Senior Spots At Fit & Health, Planet Green
Cable Industry Vets Assume Dual-Network Programming, Production Roles
David Tanklefsky (Broadcasting & Cable) -- Multichannel News, 3/3/2011 10:44:00 AM
Matt Butler and Fay Yu have been named to the senior team at Discovery Communications, taking over executive posts at the programmer's dual-network property of Discovery Fit & Health and Planet Green.
Butler, a veteran of the Travel Channel, will serve as vice president of programming and strategy for both networks. He will oversee scheduling and development and partner with the advertising sales and distribution teams. Butler spent 10 years at Travel, most recently as head of programming and development. In 2010, he was named to Multichannel News's "40 Under 40" list of industry innovators. He has also worked for PBS, QVC and ESPN.
Yu becomes executive producer for both networks, continuing to develop the brands' original content. She will oversee creative for a number of projects and work closely with Butler to expand programming concepts.
She has spent the last four years as manager of programming at Food Network and Cooking Channel, overseeing shows like Iron Chef America, Barefoot Contessa and Unwrapped. She has also worked at HGTV and the BBC.
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Total hail Mary pass for a bad idea that won't die. The big question is: why is Michalchysyn still there?
Scoop Newsworthy - 3/4/2011 11:40:39 PM EST
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