MMOD Welcomes 22% Increase In Visitors On Tournament's First Thursday
Platform Nets 7.6 Million Visits, 3.3 Million Streaming Hours On March 17
Mike Reynolds -- Multichannel News, 3/18/2011 4:25:57 PM
With the television side experiencing the best Nielsens for the opening Thursday of the NCAA Division I Men's Basketball Championship since 1991, March Madness of Demand scored a 22% in total visits for the first day of its second-round tourney coverage.
All told, there were 7.6 million visits across platforms, with 3.3 million total hours of live streaming video consumed across broadband and mobile apps, according to data from Omniture (online traffic/unique visitors/ duration), Conviva (mobile streaming/duration and Bango (mobile visits/unique).
NCAA March Madness on Demand provides live streaming video of every game of the new 68-team tournament as they are broadcast for the first time this year nationally in their entirety on four networks: TBS, CBS, TNT and truTV.
INCAA.com and MMOD combined, delivered 4.1 million daily unique visitors online and 774,000 unique users on the mobile apps.
On Thursday, the NCAA March Madness on Demand app which is free to users across all platforms, including accesson iPad, iPhone and iPod Touch (over Wi-fi and 3G) quickly rose to the top spot in the App store.
For 2011, the MMOD app offers new features for fans to view the games including improved live viewing with richer quality and larger format streams, a personalizable channel lineup feature, plus live stats and social companion views.
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