Game Three of Bulls-Heat Nets TNT 10.9 Million Total Viewers

Becomes Second-Most Watched NBA Game in Cable History

Tim Baysinger -- Multichannel News, 5/23/2011 3:40:56 PM

TNT's telecast of game three of the Eastern Conference Finals Sunday between the Chicago Bulls and the Miami Heat scored 10.9 million total viewers and a HH rating of 6.4, making it the second most watched NBA game in cable history.

Game one of the series on May 15 was the most watched NBA game in cable history.

Through the first three games of the series, TNT is averaging 10.6 million total viewers and a 6.2 HH rating. Game four is Tuesday night.

For the entire 2011 playoffs, TNT is experiencing increases in viewership across all key demos, including a 38% spike in the 18-49 demo (3.0).