USA Remains Atop Weekly Cable Ratings Chart
HLN Rides Anthony Trial Coverage To Top 10 Spot
by R. Thomas Umstead -- Multichannel News, 7/6/2011 4:13:53 PM
USA Network remained perfect for the summer, winning its fifth consecutive weekly primetime ratings race.
A strong debut for the "Characters Welcome" network's football-themed drama series Necessary Roughness helped USA average 3.1 million primetime viewers, besting Disney Channel's 2.4 million for top honors, according to a Disney-ABC Television Group analysis of Nielsen data.
TNT finished third with 2.4 million viewers, followed by History (1.7 million) and Fox News (1.5 million.) HLN, on the strength of its coverage of the Casey Anthony murder trial, finished sixth with 1.4 million viewers, followed by FX (1.2 million); ESPN and A&E (tied with 1.2 million) and Adult Swim (1.1 million,) according to Nielsen.
Nickelodeon's 2.1 million average viewers carried the kids-targeted network to the top spot among basic cable networks on a 24-hour basis, according to Nielsen.
TNT's July 2 live coverage of the Coke Zero 400 NASCAR Sprint Cup Series race and the network's post race coverage were the two most watched basic cable show for the week among all viewers and adults 25-54, according to Nielsen. History's June 30 episode of Swamp People was most preferred by adults 18-49, while Comedy Central's June 28 episode of Tosh.0 was the most watched show among adults 18-34.
Top 10 Most Watched Shows For The Week*
7/2 Sprint Cup Racing/Daytona TNT 6.0 million
7/2 NASCAR Post-Race Show TNT 5.4 million
6/27 WWE Entertainment USA 5.0 million
6/29 Royal Pains USA 5.0 million
6/27 WWE Entertainment USA 4.8 million
6/29 Necessary Roughness USA 4.6 milion
6/30 Burn Notice USA 4.6 million
7/3 HLN Local Edition HLN 4.5 million
7/3 HLN Local Edition HLN 4.5 million
7/3 HLN News HLN 4.5 million
*Week of June 13 to June 19
Source: Disney-ABC Television Group analysis of Nielsen data
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