Time Warner Cable, DirecTV, Dish Will Launch BTN's Authenticated, Streaming Service
BTN2Go Will Bow With Start Of College Football Season
Mike Reynolds -- Multichannel News, 7/28/2011 12:06:13 AM
BTN, joining the growing roster of programmers offering full, authenticated, streaming services, will kick off a multiplatform extension of the channel to coincide with the start of the 2011 college football season.
BTN2Go will feature a live, online simulcast of all BTN linear network programming, including more than 40 football games, over 100 men's basketball contests and hundreds of other events. Moreover, there will be extra football game channels for scheduling conflicts, on-demand programming and archived content, including contests that premiered on ABC and ESPN.
BTN president Mark Silverman said BTN2Go will be offered exclusively through the network's participating cable, satellite and telco distribution partners as an authenticated digital service to customers who already receive BTN as part of their video subscription. Once their provider agrees to carry the service, BTN subscribers will be able to access BTN2Go on three platforms: the Internet, iPad and iPhone.
Silverman said that Time Warner Cable, DirecTV and Dish Network have committed to launching BTN2Go on the aforementioned platforms.
"All three will be ready to go with BTN2Go," he said, noting that other affiliates are also in the huddle for the multiplatform service.
Game action aside, BTN2Go viewers also will gain on-demand access to BTN's video archive, including all current season games. Original series such as The Journey, Big Ten Icons, Big Ten's Best and The Big Ten's Greatest Games, as well as game highlights and coaches' shows, will be available.
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What about the Android market? Seems to be overlooking the most major market share!
Michael Craft - 7/28/2011 2:19:10 PM EDT
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