HBO Lands PPV Distribution Of Pacquiao-Marquez Fight
Top Rank: HBO To Use 'Turner Assets' To Help Promote Fight
by R. Thomas Umstead -- Multichannel News, 8/5/2011 1:38:44 PM
(Updated) Pound-for-pound boxing champion Manny Pacquiao is returning to HBO after Pacquiao's promotion company Top Rank Inc. announced Friday that HBO will distribute his Nov. 12 pay-per-view bout against Juan Manuel Marquez.
HBO will team with "Time Warner assets" to promote the event, according to Top Rank president Todd DuBoef -- although he would not reveal specifics. HBO outbid Showtime, which carried Pacquiao's May 7 PPV fight against Shane Mosley.
"We had two incredible and unprecedented proposals from enormous media companies that offered so many assets that would have helped promote and create awareness for the product," DuBoef told Multichannel News. "HBO's proposal included all of the Time Warner entities - which include both digital and cable nets, its publications and very aggressive marketing -- and that was obviously something that we were interested in. It's not just solely an HBO platform."
HBO lost the rights to Pacquiao's May 7 PPV fight against Shane Mosley to Showtime, which teamed with CBS to provide comprehensive pre-fight coverage on the broadcast network.
In a statement, HBO said: "We're thrilled that Manny Pacquiao's Nov. 12 fight with Juan Manuel Marquez will be presented by HBO Pay-Per-View. We look forward to working with Top Rank on this special event."
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