Tweet

Spike TV App Will Let Fans Vote During Live 'Deadliest Warrior' Finale

Network Enlists Loyalize to Deliver Real-Time, Interactive Feature

By Todd Spangler -- Multichannel News, 9/8/2011 4:09:21 PM

MTV Networks' Spike TV will let fans of Deadliest Warrior sink their claws into next week's live season finale -- featuring a computer-simulated battle royal between vampires and zombies -- with a real-time voting app.

The network is using the audience-participation system from startup Loyalize to let viewers vote in real-time polls via PCs, iPhone and Android smartphones, and tablets.

Spike TV will debut the feature during the live telecast of Deadliest Warrior on Wednesday, Sept. 14, from 9 to 11:30 p.m. ET. Viewers will be able to access the polling features and apps at http://dwlive.spike.com.

"This is not a ‘text in your vote and sit back and watch' kind of thing. It's a living, breathing tool to gauge the audience sentiment about what they are seeing throughout the show," Spike Digital Entertainment senior vice president Jon Slusser said. "Real-time, visible fan participation has been written in as a key component of this live broadcast."

According to the programmer, a Spike TV host will control Loyalize's Director's Console as part of the live broadcast to create and push real-time polls to audience members. In addition, viewers will be able to see the poll results updated in real time.

Spike TV is the first TV network to use the Loyalize social media platform to engage audiences in real time while measuring audience participation. Loyalize, which has offices in San Francisco and Los Angeles, is a division of privately held Trusted Opinion, which operates a service to let users find restaurant recommendations from their friends.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

No related content found.

Also by this author

• Cable Show 2012: Stanford Team Wins 'App Challenge' With Bandwidth-Priority System

• Cable Show 2012: Cablevision's HTML5 Guide Plays On LG, Samsung Smart TVs

• Cable Show 2012: Motorola Envisions 'Whole-World DVR'

• Cable Show 2012: Comcast To Unleash Free Phone Calling Over Wi-Fi

• Google Completes $12.5 Billion Takeover Of Motorola Mobility

More >>>

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Bigband Networks

  

  BigBand Networks, Inc. NASDAQ: BBND provides broadband service providers with innovative network solutions designed to make it easier to move, manage and monetize video. These solutions are based on BigBand's video-networking platforms that are built to enable efficient and relia..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Infrastructure Design for High Volume Video Workflows
• Improving the Internet TV and Mobile Video Experience – an Adap..
• Increasing Efficiency in Digital Distribution of Media
• The Local Origination/Leased Access Metamorphosis