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Hoodie Up: NFL Network's Promotional Game Plan Outfits Boston Statues In Belichick Attire

Marketing Stunt Supports Kick Off Of Two-Part Series, 'A Football Life' On New England Patriots Coach

Mike Reynolds -- Multichannel News, 9/15/2011 4:33:00 PM

Playing off Bill Belichick favorite sideline apparel, NFL Network is promoting its two-part special about the New England Patriots head coach by adorning a number of statues in the Boston area wBelichick Hoodie on Columbus statueith  hoodies.

NFL Network, which was scheduled to debut the first part of the show on Sept. 15 at 9 p.m. (ET) and the second part on Sept. 22 at 10 p.m., has made a donation to the Boston Parks and Recreation Department's Fund for Parks and Recreation in the Patriots and Belichick's honor.
"Bill Belichick is one of the best coaches in the history of the NFL," said Dena Kaplan, senior vice president of marketing, NFL Network in a statement. "We feel that fans will enjoy the unique showcase of coach Belichick and the Patriots 2009 season. We thank commissioner Pollak and the City of Boston for helping to celebrate the debut of our new series."

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