TCA: Disney Junior Network to Launch March 23
New 24-Hour Preschool Channel Set to Replace SOAPnet
Andrea Morabito (Broadcasting & Cable) -- Multichannel News, 1/9/2012 5:14:05 PM
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Pasadena, Calif. --Disney Junior will launch as a 24-hour network on March 23, the company announced at the TCA winter press tour here Monday.
The new 24-hour preschool channel will replace SOAPnet on that day on most cable and satellite operators, with Disney Channels president/COO Gary Marsh saying "We think this is a real game-changer in this universe." Affiliates will include Comcast, Time Warner Cable, Cablevision, Bright House Networks and Verizon's FiOS TV.
The channel will launch with new series Doc McStuffins, about a young girl who nurses sick stuffed animals back to health, and later will premiere Sofia the First, about a pre-school age princess.
Series from the Disney Junior programming block will also migrate to the new network, including the short-form A Poem Is..., Mickey Mouse Clubhouse and Jake and the Never Land Pirates.
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