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Showtime Feeds 'Anytime' iPad App With Azuki

HBO Also Uses Vendor's Mobile-Video Management System

By Todd Spangler -- Multichannel News, 1/13/2012 10:15:26 AM

Showtime Networks has picked Azuki Systems' mobile-video management system to stream premium content to its Showtime Anytime "TV Everywhere" app for the iPad, which debuted earlier this week.

The programmer has inked deals allowing Showtime subscribers on Verizon Communications' FiOS TV and AT&T U-Verse TV to access more than 400 hours of content on iPads, including original series such as Homeland, Shameless, Nurse Jackie and Dexter, as well as movies and sports content. According to Azuki, Showtime will use the platform to deliver video to a forthcoming iPhone app.

HBO also uses Azuki as part of delivering HBO Go and Max Go services to mobile devices.

"As a leader in premium entertainment, including the network's critically-acclaimed, award-winning programming, hit movies and sports, Showtime understands the power of connecting subscribers to compelling content," Azuki president and CEO John Clancy said in a statement. "By partnering with Azuki, Showtime can now enable their subscribers to access their favorite programs wherever they want."

Acton, Mass.-based Azuki was founded in 2008. Investors include Sigma Partners and Kepha Partners.

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