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DirecTV, Sunbeam Locked In Retrans Standoff

WSVN GM: Station Owner Asking for Same Rates Other Pay-TV Providers Pay

By Todd Spangler -- Multichannel News, 1/18/2012 4:49:44 PM

DirecTV subscribers in Miami and Boston are in the fifth day of a blackout of three local TV stations from Florida-based Sunbeam Television as the two sides have failed to reach an agreement on retransmission-consent fees.

Sunbeam pulled Miami's WSVN, the local Fox affiliate, and Boston's WHDH (NBC) and WLVI (CW) stations from the satellite operator at midnight on Friday, Jan. 13.

WSVN general manager Robert Leider wrote in an email Wednesday, "We are still negotiating with DirecTV to get the current market rate." He claimed that Sunbeam is asking for retrans fees that are no more than what other pay-TV operators are paying.

According to DirecTV, Sunbeam is asking for a 300% increase in fees. DirecTV spokesman Tom Tyrer said Wednesday there was nothing new to report in the negotiations with Sunbeam.

Leider told the South Florida Sun-Sentinel that WSVN is asking for an increase of "not even 5 cents" per subscriber. However, Tyrer said Sunbeam's claims that the increase is "pennies" is not per month -- but rather per day: "You can certainly see that it's an exponential increase rather than 'pennies.'"

In a message to customers on its website, DirecTV said that "we are standing firm on behalf of our customers against Sunbeam and WHDH LLC attempts to extort a more than 300% fee increase to carry WSVN in Miami, and WHDH and WLVI in Boston. Paying such outrageous fees will only cause your DirecTV bill to go even higher, and we are doing everything we can to prevent that."

So far, DirecTV's Miami customers -- including bar owners -- have missed out on Fox's NFC playoff games this past weekend and could get shut out of the NFC title game Sunday between the San Francisco 49ers and the New York Giants. Meanwhile, the satellite TV's subscribers in Boston missed NBC's telecast Sunday of the 69th Annual Golden Globe Awards.

In addition, Boston-area DirecTV subs could be facing a blackout of NBC's Super Bowl XLVI telecast on Feb. 5, in which the Patriots could be playing for their fourth championship title.

DirecTV has about 270,000 subscribers who are affected in Miami-Dade and Broward counties and more than 200,000 in the Boston area.

The satellite operator said in a statement previously that it will "bring the Sunbeam matter to the attention of both the Federal Communications Commission and Congressional representatives from Sunbeam districts."

In 2012, DirecTV is raising rates an average of 4%, effective Feb. 9, while it claims that its programming costs will climb about 10%.

 

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