USA Orders Reality Series with Former NFL Star Kurt Warner
Andrea Morabito (Broadcasting & Cable) -- Multichannel News, 1/25/2012 12:15:00 PM
In a bid to ramp up its unscripted programming, USA Network has picked up the original reality series The Moment, hosted by former NFL star Kurt Warner.
The aspirational series will feature Warner, who famously went from bagging groceries to Super Bowl MVP, will give people a second chance at a career dream they put on hold. USA has ordered nine episodes to premiere in the third quarter.
USA signaled its push into more reality fare last February when it hired Heather Olander as its senior vice president of alternative programming. The net launched reality competition series WWE Tough Enough last April, though it continues to be known for its many successful hour-long dramas
The Moment will be executive-produced by Charlie Ebersol and Justin Hochberg through their Hochberg Ebersol Company.
"From the first moments of their pitch, we knew they were onto something that wasn't just the right creative fit for the brand, but was also a fresh take on personal and inspirational storytelling," said USA co-presidents Chris McCumber and Jeff Wachtel in a statement.
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