CNN's Florida Debate Delivers 5.4 Million Viewers
Forum Ranks as Fourth-Most-Watched Among 25-54,10th In Audience
Andrea Morabito (Broadcasting & Cable) -- Multichannel News, 1/27/2012 4:10:42 PM
CNN's Florida debate on Thursday averaged 5.4 million total viewers, besting the network's last debate on Jan. 19 but drawing a smaller audience than the most recent debates on Jan. 23 (NBC) and Jan. 16 (Fox News Channel).
Overall, Thursday's 19th Republican debate from 8 p.m. to 10 p.m. was the 10th most-watched of this election cycle among total viewers. Among the key demographic of adults 25 to 54, the debate drew 1.7 million viewers, according to Nielsen fast nationals, ranking fourth in the target demo delivery among the primary debates this cycle, according to CNN.
The debate, moderated by Wolf Blitzer, helped CNN top the cable news rankings in primetime Thursday vs. Fox News' 2.1 million total viewers and MSNBC's 985,000 from 8 p.m.-10 p.m. AC360 also won its hour after the debate, drawing 2.5 million total viewers vs. FNC's On the Record (1.9 million) and MSNBC's Last Word (1.1 million).
The debate picked up an additional 1.2 million total viewers and 562,000 adults 25 to 54 in its west coast airing, according to CNN.
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