Logo Expands Social Media Efforts for Fourth Season of 'RuPaul's Drag Race'
George Winslow -- Multichannel News, 1/30/2012 11:18:00 AM
As part of an effort to expand its already considerable social media efforts, Logo has put together an expanded package of social media applications for the Jan. 30 launch of RuPaul's Drag Race.
The social media campaign will include applications and activities on Facebook, Twitter, Tumblr, GetGlue, Foursquare, and the LogoTV.com site. Some of these build on applications launched in earlier seasons for the show; others are new to the fourth season.
"As a small channel we wanted to find as many outlets as we can find to spread the world and expand our fan base on as many devices as possible," notes Dan Sacher, vice president of digital for VH1 and Logo.
These efforts are designed not only to get in touch with potential fans on as many platforms as possible. Logo is also hoping that the expanded social media applications will help engage fans throughout the week before and after the show's linear TV airing, according to Sacher.
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