PEJ: Romney Coverage Turns More Negative
Coverage During Jan. 23-29 Shifted 13% to Negative Side
John Eggerton -- Multichannel News, 1/30/2012 4:42:32 PM
Mitt Romney appeared to be subject to the old adage about the highest head above the trench drawing the most fire. While Romney was going into Florida's Tuesday primary with a double-digit lead in some polls and predictions of his victory over previously surging New Gingrich, coverage of his campaign by the national news media has gotten tougher. That is according to a news analysis by the Project for Excellence in Journalism.
According to the latest installment in its recently launched election 2012 reports, coverage of Romney was 38% negative to 25% positive for the week of Jan. 23-29 (a 13 percentage point differential), compared to Gingrich's 29% positive/27% negative (2 percentage points).
The week before, 35% of the Romney coverage was negative, but 33% positive for only a 2 point spread, while Gingrich's was an even 28%/28%, statistically the same as last week's coverage.
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