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Rentrak: 'Bridesmaids' Top VOD Title Of All Time

Universal Pictures Comedy Draws 4.8 Million VOD Rentals

by R. Thomas Umstead -- Multichannel News, 2/8/2012 4:45:03 PM

Universal Pictures' raunchy comedy film Bridesmaids is now the most-ordered video on demand title of all time, with over 4.8 million rentals in just over four months of release, according to Rentrak's OnDemand Essentials.

Bridesmaids, which follows the shenanigans of several bridesmaids leading up to the big day, has grossed over $24 million in VOD revenue since it debuted last October. Add in revenues from internet VOD, pay-per-view, hotel viewings and electronic sell through transactions, the movie has totaled more than 7 million orders and grossed $40 million domestically, according to Universal.

Bridesmaids grossed over $288 million at the worldwide box office during its theatrical run and has generated more than $100 million in Blu-ray and DVD sales in the U.S., according to Universal.

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