Guard's Play Continues To Drive 'Niel-lins' for MSG
Feb. 15 Telecast Marks RSN's Third Consecutive Season-High-Rated Knicks Game
Mike Reynolds -- Multichannel News, 2/16/2012 4:37:46 PM
The Jeremy Lin phenomenon continues on the court and the TV screen.
For the third consecutive game, MSG Network's telecast of Asian-American point guard sensation Lin and the New York Knicks scored a season-high rating. MSG's Feb. 15 telecast of the Knicks' 100-85 blowout of the Sacramento Kings dunked a 5.78 Nielsen household rating, translating into 427,015 households in the New York DMA, according to Nielsen data.
That delivery -- Lin only played 26 minutes, sitting out the entire fourth quarter -- ranks as the highest-rated Knicks game on MSG since Carmelo Anthony's debut on Feb. 23 last season netted a 6.75 household rating and 507, 285 households.
MSG's Nielsen success, of course, comes without the benefit of any Time Warner Cable subscribers. The parties remain in a license fee dispute that has kept MSG and sister service MSG Plus dark on the MSO's systems, since the RSN's pulled their signal on Jan. 1. On Feb. 15, it was revealed during Mike Francesa's radio show on WFAN (ironically, simulcast on another New York-area RSN, the YES Network,) that MSG Media and Time Warner Cable held their first face-to-face meeting since late December. According to The New York Times sports media reporter Richard Sandomir, that meeting, held on Monday Feb. 13, included TWC chairman and CEO Glenn Britt and Cablevision president and CEO James Dolan, who also serves as executive chairman of MSG Media, whose holdings include the RSNs and the Knicks. MSG Media was spun off from Cablevision last February.
Through six games -- all Knicks wins -- in which Lin has been the starter, the Knicks' average household rating on MSG has increased 109% to a 3.79 rating and 279,998 households, compared to the previous 20 games, when the RSN tallied a 1.81 and 133,719 households. With Lin in the starting lineup, the team has scored household ratings of a 5.78 (Feb. 15 versus the Kings), a 4.66 (Feb. 14 at Toronto), a 4.17 HH (Feb. 11 at Minnesota), a 3.05 (Feb. 10 vs. Los Angeles), a 2.41 (Feb. 8 at Washington), and a 2.68 (Feb. 6 vs. Utah).
The winning streak has also spurred a 69% increase in the average season-to-date household rating compared to the first 26 games on MSG Network last season: a 2.27 compared with a. 1.34 and 167,703 households against.
100,705 households).
Over the past six games. MSG has recorded a a 67% increase over the average 2011-12 season-to-date household rating -- a 3.39 mark versus a. 2.13, with 279,998 households compared with 167,703.
No related content found.
Featured Company
-
Telestream
Telestream products are used by the world's leading media and entertainment companies and corporations for transcoding and workflow automation. Telestream helps customers transform their media for multiplatform distribution to web, mobile, DVD, cable VOD, podcast and broadcast pl..more
VIEW ALL GALLERIES
