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DIY Sets HobbyTown as Sponsor

By Multi Channel News Staff -- Multichannel News, 10/16/2001 11:38:00 AM

Do It Yourself announced Tuesday that it's sold HobbyTown USA to sponsor Radio Control Hobbies, a five-part workshop series that bowed Monday.

The agreement marks 125-store HobbyTown's first national advertising buy, to be supported with ads in Hobby Outlook magazine and in-store videos produced by DIY, as well as cross-promotion on the network's and advertiser's Web sites.

The half-hour primetime series -- which introduces viewers to ready-to-fly or ready-to-run kits, ranging from planes to cars -- will be repeated during the upcoming holiday season.

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