Go2Broadband Will Go High-Def
By Karen Brown -- Multichannel News, 1/9/2003 9:36:00 AM
Consumers wanting to know where they can get their high-definition TV will soon have a cable information database to tap.
Cable Television Laboratories Inc. will expand its Go2Broadband service-location initiative to include information about what HDTV services are available via kiosks at retail electronics outlets.
So far, Comcast Corp., Cox Communications Inc. and Time Warner Cable are planning Go2Broadband HDTV field trials in the first quarter of 2003.
The announcement was made Thursday at the Consumer Electronics Show in Las Vegas.
"Go2Broadband, already a critical tool for consumers in obtaining high-speed Internet service from their cable company, will now help to speed the transition to digital television by connecting viewers with HDTV services in their community," said Brian Roberts, Comcast's president and CEO and CableLabs' chairman.
"By adding HDTV information to Go2Broadband, cable operators can now work with consumer-electronics retailers and manufacturers to promote HDTV," he added.
Go2Broadband's HDTV-service locator will not only carry information about which markets offer high-definition content and/or digital services, but it will also provide information on service tiers and pricing. Consumers can then contact cable operators and sign up for service.
Nationwide, HDTV service is offered by at least one provider in 91 markets, 62 of which are in the top 100, according to the National Cable & Telecommunications Association.
About 37 million homes are now passed by an HDTV service, equaling one-third of U.S. households.
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