NCTA: Cable at 76% Market Share
By Ted Hearn -- Multichannel News, 7/29/2002 3:45:00 PM
Incumbent cable operators' share of the pay TV market continued to decline over the past 12 months, according to the National Cable & Telecommunications Association.
In a federal filing Monday, the trade group said incumbent cable MSOs served 76 percent of the pay TV market as of last month, compared with 77 percent in June 2001.
Citing Nielsen Media Research, the NCTA said 94 million households subscribe to cable, direct-broadcast satellite, or some other multichannel-video-programming provider.
The NCTA forwarded the market share data to the Federal Communications Commission as part of the agency's annual report to Congress on the state of competition in the cable industry.
The NCTA noted that since 1994, the DBS industry has captured 18 million pay TV subscribers, requiring cable operators to spend $65 billion to upgrade their wires for digital TV, high-speed data and, in some cases, local phone service.
Arguments that cable possesses a dominant share of the pay TV market, the trade group said, 'are fundamentally flawed and it's time, once and for all, to put them to rest.'
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