Toshiba: King of Cable-Modem Hill
By Karen Brown -- Multichannel News, 5/3/2002 2:00:00 PM
Toshiba America Information Systems Inc. will ride into the National Show on a high after snagging the crown in cable-modem sales for the first quarter, according to a cable-equipment-analyst firm's report.
The Irvine, Calif.-based company claimed the lead with 430,000 cable modems shipped in the quarter, with sales of its Data Over Cable Service Interface Specification 'PCX' modem lineup rising 26 percent compared with the fourth quarter of 2001.
Analyst firm Kinetic Strategies Inc., which tracks cable-modem sales, estimated that the total was good enough to claim 29.3 percent of the North American cable-modem market.
Toshiba pushed ahead of longtime leader Motorola Inc., which saw its cable-modem sales plummet 50 percent in the quarter, shipping 330,000 units, according to the Kinetic report.
Toshiba executives said the higher sales are a result of record demand among national retail outlets and increased shipments to cable MSOs. The fact that the company claimed the first DOCSIS 1.1-certified modem late last year also helped.
'Our status as the first cable-modem vendor to achieve DOCSIS 1.1 certification has allowed our sales team to continue their success in selling to the MSOs,' said Christopher Breceda, director of sales for Toshiba's network-products division, in a release.
'Toshiba NPD's retail strategy has really paid off, as well,' he added. 'We have had consistent growth in retail, and we have seen 15 percent to 20 percent of our units sell through the retail channel. We expect that ratio to climb in 2002.'
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