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La Familia Signs WorldLink

By Multi Channel News Staff -- Multichannel News, 8/28/2003 8:09:00 AM

WorldLink, Los Angeles-based media sales firm, will act as exclusive infomercial ad-sales representative for La Familia Network, a fledgling Hispanic cable network.

La Familia Network recently was added to Cablevision Systems Corp.'s Spanish digital tier in the New York DMA.

In addition, the firm has been named ad-sales rep for Destino X, Wide Angle Productions' travel/lifestyle series currently airing in the U.S. on Latin TV and internationally on Telemundo Internacional.

WorldLink, formed in 1997, added Spanish cable-network ad sales the following year.

The majority of its ad-sales business is in direct-response and infomercials, followed by its Hispanic business, according to WorldLink CEO Toni Erickson Knight.

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