TVN Plans Kids’ SVOD Net
By R. Thomas Umstead -- Multichannel News, 10/26/2003 7:02:00 PM
Attempting to prove that the subscription-video-on-demand category is not strictly the purview of premium channels, TVN Entertainment Corp. will distribute a kids-targeted SVOD service featuring popular programming from PBS and Scholastic Entertainment.
Charter Communications Inc. has signed on to distribute the service, which is currently running in test mode on non-Charter-owned cable systems. Deal terms between TVN and Charter were not disclosed.
The "Kids Unlimited"
package
will offer approximately 30 hours of programming and 70 titles per month targeted primarily toward preschool and elementary-school viewers and their parents, TVN senior vice president of marketing Bev Doughty said.
Titles from PBS include Barney and Friends , Arthur , Mr. Rogers’ Neighborhood and Teletubbies , while Scholastic titles include Chicken Little , Danny and the Dinosaur and Sylvester and the Magic Pebble .
Doughty said about 20%-30% of the content will be refreshed on a monthly basis.
Kids Unlimited will retail to customers for a suggested monthly charge of $4.95.
For more on Kids Unlimited, please see R. Thomas Umstead’s story on page 2 of Monday’s Multichannel News .
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