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Comcast Taps Ad Agency for California

By Jim Forkan -- Multichannel News, 4/14/2003 5:23:00 AM

Comcast Corp. has named Runyon Saltzman & Einhorn Inc. to handle its ad campaigns in three California markets -- Sacramento, Stockton and Fresno.

The agency will handle campaigns promoting Comcast's full product line, the companies said.

RS&E, which had worked with AT&T Broadband prior to its acquisition by Comcast, will also handle media planning and buying for Comcast.

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