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BBC America Names Ad Agencies

By Monica Hogan -- Multichannel News, 3/7/2001 11:52:00 AM

BBC America said Wednesday that it has assigned its $10 million advertising account to two agencies.

McLean, Va.-based Arnold Worldwide Partners/Washington will handle the cable network's creative needs, while San Francisco-based Kirshenbaum Bond & Partners will handle media buys.

'BBC America is a passion brand whose supersmart viewers are evangelists for the network,' Kirshenbaum Bond managing partner Nigel Carr said in a press release. 'Our media plan will leverage this strong base of word-of-mouth communication in both targeted and guerrilla environments.'

The network currently has carriage in 15 million cable and direct-broadcast satellite homes. The company plans to increase that count to 30 million by 2003.

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