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Code Red Backs ESPN2 Street Ball

By Multi Channel News Staff -- Multichannel News, 6/3/2003 9:42:00 AM

PepsiCo Inc. has bought presenting sponsorship of ESPN2's Street Ball summer series.

The series' long-winded title will be Street Ball: The And 1 Mix Tape Tour Presented by Mountain Dew Code Red.

ESPN2 said the 10-part series -- showcasing "the best in playground basketball" -- will bow July 8 at 7 p.m. In each show, the "And 1 Mix Tape Tour" team plays local teams from some 30 cities.

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