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Liberty Endows Seat at CTAM U

By Monica Hogan -- Multichannel News, 4/30/2001 11:48:00 AM

Liberty Media Group chairman John Malone has endowed a seat at the Cable & Telecommunications Association for Marketing's annual executive-management program, CTAM said Monday.

The endowment has been dubbed the 'Liberty Media Chair for Strategic Marketing.'

The management program, also known as CTAM U, is moving to Harvard Business School this spring. HBS professor Tom Eisenmann will oversee the weeklong course.

'Marketing excellence is essential to the success of our business,' Malone said in a press release. 'My hope is to support Tom Eisenmann, the HBS faculty and CTAM in their efforts to educate industry professionals.'

The CTAM Educational Foundation also announced three new corporate patrons Monday: Mediacom Communications Corp., the National Cable Television Association and ESPN. Corporate patrons receive guaranteed seats each year for their executives.

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