Showtime Offers `Job to Die for'
By Multi Channel News Staff -- Multichannel News, 6/18/2003 7:18:00 AM
Showtime announced Wednesday that it will support the premiere of its new "darkly comedic" series, Dead Like Me, with a "Job to Die for Sweepstakes."
The series will premiere Friday, June 27, at 10 p.m.
The sweepstakes, linked to Monster Worldwide Inc.'s online career site (www.monster.com), will offer as its grand prize a walk-on role in a future episode of Dead Like Me plus $10,000.
In the weekly series, a young woman gets "a job to die for," Showtime said, when she is suddenly killed with a chunk of the Mir space station that falls to earth, hitting her on the head. In her afterlife, she becomes the grim reaper.
Showtime will promote the sweeps via on-air promotion spots, directing viewers to the Monster Web site to enter the contest.
In addition, Monster will contribute a supporting electronic-mail campaign and also insert Dead Like Me messages in 3 million fortune cookies in the New York metro area, Showtime said.
The premium network recently began a tune-in campaign for the new series, as well, buying time on network radio, in print, online, out-of-home and on UPN's Buffy the Vampire Slayer as of May 20, as well as on MTV: Music Television, MTV2, VH1, Comedy Central and Sci Fi Channel, plus local TV stations in an unspecified number of markets.
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