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Oxygen Renews Wal-Mart Buy

By Jim Forkan -- Multichannel News, 4/2/2002 6:46:00 AM

Attention, Wal-Mart shoppers: Oxygen Media and Premier Retail Networks Inc. have renewed their partnership, which brings programming into the 2,300-store retail chain via the Wal-Mart Television Network.

Under the renewal, announced Tuesday, Oxygen will continue supplying customized programming for Wal-Mart Stores Inc. customers, ranging from advice on kitchen safety for children to tips on repelling insects to ideas for low-calorie meals, the companies announced.

San Francisco-based PRN created the Wal-Mart Television Network to enable the discount retailer to call attention to new products, health information and in-store promotions by means of 'What's New at Wal-Mart' segments.

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