Briefs
By Staff -- Multichannel News, 4/6/2003 8:00:00 PM
New York— Chevrolet and McDonald's Corp. have signed brand integration deals with Universal Television Group for the USA Network talent series Nashville Star. Under the pact with series producer Reveille, Chevrolet's Silverado is the "official transportation vehicle" for the primetime series, which originates from Nashville. The McDonald's product placement entails contestants seeking out dining opportunities during the show.
New York— Nielsen Media Research and Scarborough Research, which produces research on lifestyle, shopping preference and other consumer behavior, have teamed to develop new qualitative ratings data.
Dubbed the NSI Profiler, the data will combine Nielsen Station Index ratings with Scarborough's qualitative consumer indices.
"The creation of this qualitative rating will add a new dimension to the buying and selling process and ultimately improve our clients' return on their investment," said Scarborough president Bob Cohen in a statement.
New York— Nickelodeon has inked four title sponsors for its upcoming Kids' Choice Awards special: Burger King Corp., General Mills, Hasbro Inc. and Hershey Foods.
The 19th annual awards special will air live on April 12 at 8 p.m., hosted by Rosie O'Donnell for the seventh year. Justin Timberlake and B2K are scheduled to perform.
Alexandria, Va.— Microsoft Corp. CEO Steve Ballmer is set as opening keynote speaker for the Cable & Telecommunications Association for Marketing Summit, scheduled for July 20 to 23.
Given its Seattle locale, CTAM had hinted that a top Microsoft executive might be represented on its speakers' platform.
The conference's theme is "The Art & Science of Marketing: Strategy. Creative Results," according to its co-chairs Game Show Network CEO Rich Cronin and Cox Communications Inc. vice president of marketing Joe Rooney.
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